Twitter might be the key to engaging with the largest audience imaginable. Here are 6 tips to help you use Twitter more effectively.And I’ll assist you in doing it.
Facebook, though, isn’t it the biggest social network?
Shouldn’t your efforts and growth-hacking projects be focused on Facebook? Without a doubt. With over 330 million active members, Twitter is still one of the most popular social networks in use today.
Twitter followers most?
Sure, Facebook is the biggest of the conventional social networks with the most monthly active users
Even though nearly a quarter of Americans use Twitter regularly, much of Twitter’s user base — an impressive 79% of the user base to be specific — consists of international users.
This means that Twitter allows you to connect easily with a global audience. And it’s a global audience that continues to grow quarter to quarter, year over year.
Six ways to get Twitter followers Most
1. Optimize your Twitter profile
The first thing you need to do is complete and optimize your Twitter profile.
Due to the platform’s redesign, you’ll approach certain aspects of your Twitter profile a little differently than you might’ve before.
For example, profile photos are now round instead of square, which helps to distinguish user profiles from the square images that appear in tweets.
Many of the changes are cosmetic and served as a simple update, helping Twitter be more 2018 and less 2000-and-late.
For all the power you stand to gain by using Twitter for your business, not having a professional, up-to-date profile can be a major turn-off to prospective followers.
So one of the first steps on the road to amassing tons of followers is to make sure your Twitter profile rocks.
Your profile picture is the centerpiece of your Twitter profile.
It’s the part of your Twitter profile people probably notice and look at first.
Aside from your username, it’s the one profile element that doesn’t just appear on your profile. It’ll show next to your tweet in the other users’ feeds when you post.
So you should choose a photo that’s appropriate for your business or brand.
Whether you’re using a professional photo of yourself or your brand’s logo, you want to make sure that the most important elements appear toward the center of the image.
Due to the circular format, anything that appears toward the edges of your profile photo won’t show on your profile.
It’s even a good idea to resize your image. Although you can upload higher-res files, your profile image doesn’t need to be any bigger than a 400px by 400px square.
Here are some examples of how these profile image best practices can be implemented:
Bitfinex — a cryptocurrency exchange company — uses their logo for their profile image.
Similarly, you can see New York Magazine’s iconic logo as the profile pic used for their Twitter account.
2. Engage with your followers
Although your follower count is a convenient metric, many social media marketers have begun putting more stock into engagement than followers.
In fact, Socialbakers account manager Jeraldine Tan actually considers follower growth an outdated metric.
“It is extremely important for brands to stop looking at outdated metrics like fan growth,” Jeraldine said in a recent article posted on LinkedIn.
“The overall fans number doesn’t matter if the audience isn’t consuming your content.”
So if you have a million Twitter followers but your posts get zero engagement, what are those followers really worth?
Jeraldine’s perspective is reinforced by Incite Group’s State of Corporate Social Media Survey, conducted in 2017.
According to Incite’s data, there’s no correlation between the number of followers and engagement, meaning that more followers doesn’t mean more engagement.
But when followers interact with and share your content on Twitter, their followers see that engagement and often become curious. The engagement serves almost as an endorsement.
So engagement does lead to increased reach and visibility, which, in turn, yields more followers.
In his recent Forbes article, Joe Escobedo says, “Shares build customer confidence in your brand.”
3. Stay active by creating day/weekly/monthly Twitter routines
If your goal is to gain followers, I can’t stress enough the importance of staying active.
It’s not enough to post a few times a week or even once per day like you probably do on Facebook.
You could even lose followers if you’re not tweeting regularly.
According to CoSchedule, you should post curated content — quotes and retweets — three to seven times per day. Including your own original content, it should be about 15 tweets daily.
But do you have time to sit on Twitter 24 hours per day to make sure you’ve got awesome tweets going out at all the right times?
That’s where your routine can be a life-saver.
The best way to create your Twitter routine is to create separate daily, weekly, and monthly routines.
4. Plan and schedule your Tweets
Compared to a non-chronological network like Facebook, the time of day you post on Twitter matters.
Because if your tweets are posted when your followers aren’t on the platform, those tweets won’t be seen.
And less visibility means less engagement, less traffic, fewer followers.
So the logical solution to this problem is to post when the most users are on the platform.
Recently, Sprout Social compiled data and found that average global engagement on Twitter is highest on Fridays from 9 to 10 AM.
During that time, there are as many as 350,000 tweets sound out per minute.
The problem is that during that time, you’ve simply got more tweets to compete with, too.
That’s where knowing your audience comes in handy.
Different demographic groups have different usage habits when it comes to Twitter.
For instance, there are differences between businesses and consumers.
Twitter content that targets businesses — or B2B content — performs best during business hours.
Content that’s consumer-oriented — or B2C content — performs better on the weekend, according to CoSchedule.
The same study also found that branded content does better overall on Wednesdays.
Branded content like this tweet from Coca-Cola:
So optimal performance on Twitter means knowing your audience and knowing when you can reach them.
Twitter gives you an audience overview right inside the Twitter platform. With this information, you can tailor your content to your audience’s demographics and interests.
Just go to analytics.twitter.com for information about your audience, including what topics they’re into, what type of consumers they are, and even the wireless carriers they’re using.
5. Make sure there’s value in your tweets
Twitter marketing is like any other type of marketing in that you’ll experience the greatest success with high-quality content.
With so much competition in most industries, great content helps you stand out from the crowd.
Great content is even more important when you’re trying to build your audience on Twitter.
It’s as simple as this:
Good tweets get likes, comments, shares, and followers. Bad tweets don’t.
So what separates a good tweet from a bad tweet?
Every time you tweet, you must provide value to your audience.
Because when your content is deemed valuable and relevant, your audience is more likely to connect with your brand.
But isn’t value subjective?
Yes, but only to the extent that what’s considered the most ‘valuable’ can vary from one person and demographic to the next.
It’s no lie that people tend to prefer content that’s informative or educational.
This can include an infographic, how-to article, or even current events coverage.
Others put more value on entertainment.
This can include things like memes, gifs, funny videos, or even the actual entertainment industry.
Then there are those who want to be inspired.
Inspirational content largely equates to popular quotes as well as inspirational true stories (weight loss, rescued animals, etc.).
But let’s not forget interactive content.
Interactive content refers to things like polls, quizzes, web browser-based games, etc.
Interactional social media content posted by Buzzfeed brings in more than 75% of all total traffic.
Another common type of content on Twitter is promotional.
6. Pick the right tweet to pin to your profile
Pinning a tweet is like putting a spotlight on that tweet, calling the attention of anyone who visits your Twitter profile.
There are a couple of ways you can approach choosing the right tweet to pin to your profile.
The first strategy is to pin a tweet that has performed particularly well.
If it gained lots of attention from your followers when you initially posted it, the tweet will probably appeal to others who are visiting your profile.
You might think that Facebook is where you should be focusing all of your efforts to build an engaged audience.
But Twitter is an international platform with millions of users. It’s just as valuable (if not more valuable) for racking up an audience.
First, you need to optimize your profile. Add a high-quality profile picture, since it’s the first thing people will see when they come across your brand on Twitter.
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